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03 Jan

Like most of you, my family has suffered through some insane cold these past few days. So much that our new oil heating system in our home stopped working this past Saturday.

And it continued to not work on and off over the course of three days into the New Year.

Now, I’m all about Whim Hoff and his “embrace the cold” thing he’s got going on, but with a family of four and a new system, I was not happy.

After multiple attempts of trying to reach the guy who installed it, I was finally able to get a hold of him and explain what was going on.

His response?

“I’ll be there in a few days when it’s more…”

Ugh – I can’t even finish the sentence without getting fired up!

But, you know what he said, don’t you?

You’ve heard it on the streets.

Maybe even in the locker room.

Hell, you might’ve even said it at the dinner table in front of your family.

Click here to hear the word I’m too horrified to say.

Eeeek. The way it rolls off your lips can be disgusting.

And so are its minions. Just think…

  • CONVENIENCE store – Overpriced and never a good deal.
  • “I don’t want it to be an INCONVENIENCE.” – A problem, setback or a logjam.
  • “It’s just not CONVENIENT for me to…” – Easy, worth doing, handed on a silver platter.

As a coach, the only things that should start with C are confidence, compassion, client-centeredness, and championships.

Ok, maybe coffee. Oh, and chocolate. Wait, cookies too 🙂

But, what are the dangers of the C word? 

Personally, I think it’s like the blob. Once it grabs hold of you, other C words can start to appear and take over your life:


complacency – carelessness – chaos – cheerless – complaining – condescending – confusion – corrosive – cancer – contradict – corrupt – cowardly – criticize – cumbersome


So, whether you’re still chipping away at your New Year’s Resolutions, looking for a new coach or trying to figure out how to build that 985 pieces LEGO set for your 5-year old, remember:

  • If it’s worth doing/accomplishing, it’s probably going to hurt, suck or downright be difficult at times.
  • There is no testimony without a test! (Credit) 
  • Convenience doesn’t always equal competence. (Credit)

Embrace the suck. Lean into the discomfort. Welcome the challenge.

It’s better to accept it than to avoid it.

-Coach Adam

Image Credit

18 Oct

I went for a foot massage last night. Well, it started as a foot massage. Then it turned into a full body rub down. Oh, and they even gave me a deep ear cleaning, too.

Yup. It’s true.

I indulged in a cultural experience that most “Western” travelers would question, debate, or even raise their eyes at.

Guess what? It was absolutely incredible.

After 28 hours of flying, three days of presentations, and a 12-hour time zone difference that could cripple the novice traveler (although THIS works well)—I learned a man really hasn’t experienced life, until he gets a Chinese foot massage.

Trust me. Give it a shot

This whole experience was made possible through the incredible opportunity to present at the China International Health and Fitness Conference this past week.

stageI shared the stage with incredible coaches and friends, like Brett Bartholomew and Ron McKeefery.

I caught up with my incredible alumni network of Springfield College and even shared chopsticks and Tsingtao beer with powerful researchers, former Olympic gold medalists, and organizational directors in the field of strength and conditioning.

Not to mention, representing two organizations that have played a deep part in my growth and development as a coach—RYPT and Precision Nutrition.

And as a coach, you know our minds are always in ludicrous speed.

What can we do better? What can we fix? How can we get the best results for our athletes and students?

So, after driving back in a Chinese Uber with my gracious host “Jerry”, I reflected on what this experience reminded me about the parallels of coaching and living.

1)   Raise up your SAY/DO level

I have to credit this to my personal nutrition coach, Dominic Matteo. A few weeks ago, Coach Dom challenged me to match my actions with my words—a little bit better, a little bit more often. In the scope of management, leadership, or even behavior change, often, we SAY things without following through on them. Our requests and promises fall on deaf ears to those who’ve “heard it before.”

In its simplest terms, the more you say something, the more you should be doing something.

So, as I sat there soaking my feet, drinking hot tea, and watching news anchors report of the struggles between Russia and the United States, I couldn’t help but notice that my “therapist” would constantly show me the time left on our treatment session.

She would show me the oven timer of a 90-minute countdown any time she would stop working on my body, walk out of the room, or swap positions.

She LITERALLY worked on my body for 90 minutes. (The session took about 2 hours.)

So, it reminded me…

How often do we say X, but do Y?

Or fail to deliver on an investment or opportunity because of something “outside our control”?

Do we walk our talk or simply make excuses for why things didn’t go as planned?

Don’t make false promises.

Don’t cheat yourself.

Don’t say one thing and do another.

2)   Client-centeredness puts the capital C in Coaching

Throughout my massage, I was constantly asked how I was feeling (albeit, through my translator).

IMG_4455Perhaps, it was the coughing fits and tears from a metal Q-tip grinding along my ear-drum.

Maybe, it was the position of my body in the recliner.

Or the wrinkled brow and head tilt when I didn’t understand what was going on.

Whatever it was, my “coach” was actively listening to me.

She didn’t go through her normal routine and carry on like every other client.

She didn’t do things without asking for approval or giving me a heads-up.

She stayed present, mindful, and client-centered. While she had a plan, she made sure I was ready to go along with it.

But how often do we NOT do that with our athletes or students?

You know…

Give a diet plan, write a workout program, and offer our advice without asking if our clients would like to hear it?

Probably a little too much…

Client-centered coaching puts the client, not the coach, in the driver’s seat.

It reinforces that this is THEIR journey. We’re simply riding shotgun, giving a little nudge and navigation when they veer off-course.

3)   The devil (and angel) is in the details

Have you ever watched a real technician at work?

Like Will Smith before an autopsy or Dexter Morgan before a kill?

They don’t concern themselves with the outcome until they methodically prepare and perform each step with precision and purpose.

Every tool. Every motion. Every client.

During my massage, I sat in complete awe and witnessed extraordinary detail with the working of the human body.

The way she applied pressure.

Adjusted her body angle.

bigstock-Coaching-31496405Manipulated each and every little joint from my ankle to my pinky toe.

She was 100% focused on the process with ZERO concern for the outcome. 

Yet, many of us coaches and trainers still worry about the end of the road, rather than the road itself.

John Wooden, arguably one of the most successful coaches of all time, would take time out of his practice plan to ensure his players’ socks were folded PERFECTLY to avoid blisters.

He knew that attention to detail and emphasis on each step would contribute (or take away) from achieving success.

When you focus on the processes, the outcomes take care of themselves.

4)   A better future is created by reviewing your past

How often do you rush to finish coaching a group or reading a book, only to move on to the next one, with no sense of retention of relationships and information.

Or push through a training session, simply because that’s what the script calls for that day?

Often, we fail to give ourselves any opportunity to take in what is happening around us.

Blame it on your Type A personality.

Or lack of time.


But, imagine if you actually took the time to breathe, think, and reflect on what’s happening around you.

Maybe perform an end of the year review?

Or put together your notes from that latest Kindle binge?

What if you made time to make things stick?

Spending time sitting in that massage chair allowed me to take an inventory of what was happening to my body.

I felt pain, struggle, stretch, tenderness, tightness, and growth.

I was reminded that, regardless of how fast I was going, I needed to slow down and change speeds, once in a while.

Because, as much as we want to think we’re always Superman, we still have to work at the Daily Planet. 

5)   Self-care sets up sustainable success

In the past 3 weeks, I’ve had to “stretch” myself to accommodate a lot of projects and deadlines.

I wrote an entire chapter for a new youth training book, put together five presentations for two global and national conferences, on-boarded a new coaching staff, hosted a weekend speed and power summit, orientated nearly 200 students to a new coaching program, and recorded 11 presentations for an upcoming female training project.

I also watched my son score his first soccer goal, helped out at a few of my daughter’s gymnastics classes, and even start watching Game of Thrones (I know…wicked late to this party).

But I also MADE TIME to get a float tank treatment, two massages, and a sweet manicure and pedicure for the first time since my honeymoon (thanks PN!)

So, what’s the point?

We spend so much time worrying about recharging our iPhone batteries that we forget to recharge the one battery that needs it the most—our own.

Trust me. I’m the stereotypical “I don’t have time” father, husband, business partner, and coach to the T. I never have time!

But guess what? We do have time.

We just choose to do something else (and sometimes, that’s OK).

We can talk about the never-ending quest for life-work balance, but it doesn’t exist.

The only thing that exists is the choices and consequences of our actions (and inactions).

adam-jerrySo, whether you slow down, speed up, or simply hit cruise control, remember this: innovation is driven by your intent to inspire.

Learn from everywhere and everyone around you.

Practice saying NO (and yes).

And get yourself a foot massage, once in a while.

You deserve it.

(And if you know a coach, who could benefit from a foot massage, please consider liking and sharing this article with them.)

25 Jan

I recently gave a presentation at the NSCA Coaches Conference in San Antonio regarding my journey thus far in coaching. As many of you know, I have been fortunate enough to work in every sector of coaching, all before the age of 30. From working with our nation’s best at the Olympic Training Center and in the NFL, walk-ons at the Division I level and now middle school all-stars and all-county high schoolers, my journey continues to be an incredible story that I am proud to tell my kids someday. Each opportunity has taught me valuable lessons in not only coaching, but with life in general. From loyalty and sacrifice to time management and relationship building, coaching such a wide spectrum of athletes and people has allowed me to view the world from every angle possible.

And as I have emotionally matured throughout the years, I have been able to reflect back on each experience whole-heartedly and bring my experiences to the national stage. The path that has been shaped for me by my mentors allows me to share my experiences with younger coaches in hopes that they don’t make the same mistakes I did. It reminds those that are serious about coaching to strap up, buckle up and enjoy the ride.

Because one day, the ride will be over. 

Starting my 30’s, I’m reaching a point in my life where death seems to be a regular occurrence. From grandparents and great aunts/uncles, I don’t think a year has gone by over the last five years where someone very close to me has not passed on. It’s an unfortunate part of life, but a part of life nonetheless. But what makes it even harder is when those we deeply care for finish their ride sooner than we hoped.

During this past fall, I attended the funeral for the father of one of my assistants. He was a young, passionate and influential man who lost his battle against cancer way too early. As we got together to show our support and head to the funeral home, it become very apparent that this was not going to be your typical “last call” remembrance. The parking lots were stacked, the lines out the door and we were barely able to find a seat before the room began to overflow with friends, family and people that were touched by this man’s life.

It was during this man’s eulogy that things really began to take hold of me. As the rabbi went through the history of this man’s life, he was careful to explain the impact that each life experience brought into the world. His words echoed throughout the room as he painted a beautiful picture of selflessness, commitment and service to the world and those he cared most about. From volunteer coaching to skyscraper building, this amazing man made the most out of his life and his legacy would never be forgotten.

As the rabbi began to finish up, I heard something I will never forget. He explained that there are people who have passed that were good people, lived a good life and left behind a beautiful family to prosper on in this world.

And then there are people who made the most of their life, who didn’t settle for the status quo. They didn’t just work a 9-5 or pay their taxes and carry on. They didn’t sit in discomfort and allow things to “be what they’ve always been.” Rather, they spoke up and went against the grain; ensuring people remembered whom they were.

See when our time comes, we’re all going to have a eulogy. A brave family member or friend will gather old photos, string together a couple “remember when’s” and put our life in a few pages of Times New Roman, double spaced, size 12.

If we choose to be buried, there will be a headstone that lists our name, the years of our life and maybe a small epitaph summarizing our life.

But between birth and death, there’s the dash. 

Inside the dash is our life. It’s the culmination of our successes and failures. It’s the story of not only the life and experiences we lived but also what we leave behind.

So from one coach to another, how are you filling your dash?

Are you simply passing the day, waiting for the season to be over so you can move on to the next, best job? (Hint: there isn’t one.)

Maybe you’re comfortable with being a “yes man” and just happy to be a part of the ride.

Or perhaps you’re just looking to do what needs to be done rather than what CAN be done?

Those right there…are mistakes.

Life is too short not to be remembered, too messy to keep clean and too valuable to leave locked up behind closed doors.

But, it’s certainly long enough to make a difference. 

So, if you’re like me and have a million things you GET to do, embrace them. Be thankful for them. And make the most out of ALL of them.

Acknowledge that you have the opportunity to create meaningful, lasting and unforgettable change, now and for many years to come.

Because one day, you will have four digits etched after that dash.

And the fullness of that dash will be reflected by how you chose to live your life.

So whether it’s yes, no, or maybe so…remember you have a life to lead, serve and give before it’s time to go.


(In honor of the Hitman family)

12 Jul

In the fall of 2009, I had a feeling. It wasn’t one of those “feel good” feelings you get after a first kiss or when your toddler begins to walk; it was the complete opposite. Despite the hardest and most thorough coaching our athletic development staff was providing at University of Louisville, I just had this feeling…we weren’t going to win this year and were probably going to get fired.

Unfortunately, that’s the nature of the beast. We can write the best programs, have the best relationships with the players and even get them to “last fast & play stronger longer”. But if the team doesn’t meet the expectations of the athletic department and everyone around them, then it’s time to pack the bags and move on.

So I began to prepare for the next step. As a second assistant strength and conditioning coach, the next logical progression would be a first assistant. But, I knew I could do more. I knew I WANTED to do more. I knew with the people I learned under and trained next to on a day to day basis for two years, I was ready. I began to start putting together my portfolio; my what’s, how’s and most importantly, why’s. It was time to put everything that I had learned during my years as an intern, graduate assistant and full-time coach and assimilate it all into one holistic, comprehensive point of view.

Tipping-PointIt was during this time where I spent a lot of time reading. Books written by scientists, therapists, counselors, coaches and even economists. That’s when I found Malcolm Gladwell and read two of the most innovative and inspiring books of my coaching career; The Tipping Point and Blink. These two books would bridge the gap for my development as an assistant to head coach and shape the path with how I would manage a staff, run a department and network throughout the field as I continued on the path towards greatness. And it was two key points in these books that I always circle back to anytime new interns come in, a new season starts, or more fittingly, when I return home from a national convention like I am at this very moment. (A big thank you to the NSCA for another outstanding conference)

In The Tipping Point, Gladwell explores what has been called the “Broken Window Theory”, a criminological theory of essentially cause and effect. Popularized by Wilson and Kelling in the early 1980’s, I feel the theory can be summed up into this paragraph:

“Consider a building with a few broken windows. If the windows are not repaired, the tendency is for vandals to break a few more windows. Eventually, they may even break into the building, and if it’s unoccupied, perhaps become squatters or light fires inside. Or consider a pavement. Some litter accumulates. Soon, more litter accumulates. Eventually, people even start leaving bags of refuse from take-out restaurants there or even break into cars.”

blinkIn Blink, Gladwell hones in on the concept of first impressions and what’s called thin-slicing; ourability to “think without thinking” and snap judgments of people, scenarios and situations, all instantaneously or within the matter of two seconds or less. More often for worse than the better, it’s this skill of judging before judgement, answering before asked and correcting before mistaken that calls do not get returned back, jobs go to someone else and people are written off.

So, does Gladwell even realize the power that these two books can have on the field of strength and conditioning?

I would hope so. But I doubt it.

Let’s take the Broken Window Theory into account. Imagine you’re a head coach and you walk into your weight room before the 6am group and notice the following:

  • A loaded bar on one of the far racks, probably left over from a sport coach that somehow managed to still get a key to your weight room.

You’d probably not freak out, remind yourself on Evernote that you need to speak with your AD to get the locks changed. Or tell your interns to make sure the weight room is clean before leaving. All in all, no big deal.

But let’s say you walk in again in a few days and you see:

  • A loaded bar on one of the far racks
  • A used towel thrown into the corner
  • A half drunk Muscle Milk RTD left on a platform

Now you’re thinking “What the hell is going on here?” Enough is enough.

But was it the bar? The used towel? Or maybe the RTD?

Where do coincidence and intention intersect? When does a little fatigue turn into overtraining?

At your tipping point…

I’ll never forget the short year when I was a head coach at Eastern Michigan University. My fiancé was six hours away and I just took over the 2nd worst football program in the nation. I had nothing else to do besides stay late and work on our vision for the program.

Then, all of a sudden the locked door opened and the shut off lights turned on. I see my head football coach with one of the biggest boosters the university presently had the support of. He was giving him a private tour of the advancements we made in such a small period of time and was probably hoping for another donation. After a few minutes, I walked out and introduced myself and before I could finish he said:

“Young man. I have never seen such attention to detail in my life. Your floors are spotless, your weights are turned upside up and every little piece is put where it looks like it should be. I can tell you run a very tight ship and expect a lot of these young men”.

I replied, with a slight grin on my face:

“Thank you sir. What I expect from them is no different than what I expect from myself and my staff. And thank you for noticing.”


Have you ever been in a similar situation? Where maybe those around you don’t understand the importance of the little things? Or perhaps believing that one little mistake here wouldn’t be a big deal?

But what happens? It escalates. It transforms. A piece of trash becomes a landfill. A cheat meal becomes an all night binge. A locker room becomes the next episode of Hoarders. Whether it’s putting things back where they belong or simply showing the slightest attention to detail, a simple broken window can transform your environment and your team for the worse.

That is, unless of course, you care about first impressions.

Call it thin-slicing, call it pre-judging, call it thinking without thinking. Whatever it is, it happens and it affects every thought and action soon after it’s impact.

If you walked into an unkept weight room, you would assume there is no accountability and attention to detail. People would come and go as they pleased and do what they want.

There goes that budget increase…

If you consistently show up late to staff meetings or workouts, you would believe your time is clearly more important than those around you.

There goes that promotion…

And if you misspell the direct contact or send your cover letter addressed to the wrong school, there’s a pretty good chance they’ll say you really didn’t want this job in the first place.

It happens more than you think…

If we have less than two second to formulate an opinion of something or someone, why not do everything in our power to make the very best one?

At work, why don’t we show up early and not wait until last minute to finish that project? (I love getting intern assignments 5 minutes before they are due…)

During a job interview, why not take the extra time to iron that shirt a little better, floss those teeth and dig up a few details about the committee to show that you actually care?

And if you’re at a conference, around some of the most influential coaches, researchers and scientists in the country, why don’t you stop:

  • Disrespecting speakers by working out during their talks or walking in late/leaving early?
  • Drinking until you reach the ABYSS, wearing your university’s or company’s logo as the night gets darker and more destructive?
  • Ignoring, passing over and flat out BIG TIMING younger and aspiring coaches?

So, if you still don’t think the little things matter, take a slice of humble pie and remind yourself: 

  • When you lost that game by one point
  • When you missed that train or plane by one minute
  • When you didn’t get that dream job because of that one “other guy”

Because in the end, a broken window is more than a first impression.

It’s the catalyst for anything to mean everything, in sport and life. 

09 Jun

As our high school athletes grind through the last days of their high school career, they begin to start the mental and physical preparation for their continued athletic endeavors. After finals, commencement ceremonies and the infamous “graduation party”, most will turn the page, close the book, and move onwards towards bigger and better things. Some will start early to get a head of the game. Others will take that one last vacation with their high school BAE’s and BFF’s. And yet some will still try and hold on to their high school sweetheart until they move into the co-ed dorm (save yourself the heartache and just move on now…)

But most of them will train. With a purpose. To be ready for YOU.

I’m writing this post as a CALL TO ACTION to all of you in college athletics. Anyone in charge of developing the young minds and bodies for the rigors of a faster, more reactive, dangerous level of sport that our high school kids have not participated in yet. Sure, they’ve done the high level invitationals, the camps, the classics. But, are they REALLY ready for not only the speed of your game, but also the rigorous time commitment and style of training?

More importantly, are YOU doing everything YOU can to prepare them for their arrival? 

This isn’t a post to ridicule, accuse or expose you and your training programs. I was a college strength and conditioning coach for five years before moving onto the professional and now private sector level. I remember why we programmed the way we did:

  • “They’re not going to do it anyways…”
  • “Why spend time teaching them now? Just going to have to teach them all over again when they get here.”
  • “I just need them to do SOMETHING.”
  • “Summer packet? Just be in shape for Christ’s sake!”

This post is for awareness. It’s to remind you that as you write your summer programs, there WILL be kids out there that take your exact words as the ONLY words they need to live by for the next 8-12 weeks. And despite some of my very best athletes still committed to training with our staff at RYPT in preparation for their arrival to fall camp, they are still sending you scores, times and results so you don’t punish them with breakfast clubs and burpees.

Wait, I thought those workouts were technically voluntary?

So, do I want you to stop writing summer programs? No. But from our vantage point, we’d love to see less of the following so they can maximize their development and come ready to compete, not just come.

Sin #1: Writing the Program As If They Were Already With You

Awesome. You have 16,000 square feet of performance space. Over 20 racks, bumper plates, inlaid platforms, Keiser spin bikes and more chains than Mr. T.

But why are you writing that into your program?

mr-tDid you forget that most high school athletes only have access to a commercial gym like a Workout World or Planet Fitness? In a fitness universe full of lunk alarms, tanning beds and “Body Attack” classes, can they execute your program to your fullest standards? As much as we want to think these types of facilities will have Prowlers, board presses and more than one free standing squat rack, many of them won’t even come close. I’m sorry, but simply telling an athlete to find a way to get it done or join a new gym is not feasible for most athletes (or their parents for that matter).

In my opinion, great programs are designed by movement categories, not which pieces of equipment they HAVE to use. Don’t have a bench press? How else can they get a horizontal push? No battle ropes? How else can they do a non-impact conditioning day to keep their shins from cracking on the asphalt track?

Giving them options not only gives them some variety, but it improves athlete buy in and compliance. Don’t you want that?

Sin #2: Just Sending Over Your Football Program

All I can say is WOW. This happens way more than I thought. As a former football only strength coach for four years, I can attest that football players ARE different than everyone else. Their coaches’ expectations are often whacked out and unreasonable, causing your programming to be off the wall and quite frankly, different.

But does that mean your incoming freshmen female midfielder needs to “RUN THE RACK” on DB curls and shrugs? (Seriously, I just read it in a program).

I understand everyone needs to be strong and explosive. Everyone needs mobility, stability and proper activation sequencing. Most of our training at our level is similar. But each sport does have their unique threads of athletic development. Extra shoulder mobility. Prioritized ACL injury prevention. Maybe head/neck strength or specific fitness  adaptations.

Point of the matter is this: If you’re in charge of multiple sports competing on opposite sides of the collision/speed/strength/style of play continuum, are you introducing specific methods and means to your incoming athletes. Or are you just having max out on squat, bench and deadlift and calling it a day?

Sin #3: Poor Formatting & Presentation

Your summer program is usually one of the first opportunities to “present yourself” to your incoming class, especially if you’re coaching a lower tiered level where official visits, junior days and recruiting visits don’t really happen.

It’s also where you lay the groundwork for the intangibles of success, something that we all pride ourselves on within our own department.

Poor-Resume-FormattingAccountability. Attention to Detail. Self-Discipline. Sense of Urgency.

So before you send out your summer packet, make sure your PDF doesn’t print in 93 pages. Or your margins are cut off, font sizes too big cutting into other column’s text or you’re using pictograms from the 1980’s.

You’ve only got one chance to make a first impression. What do you want yours to be?

Sin #4: Not Accommodating Their Summer Demands

Do you forget they are still kids? That they’re probably playing in a gazillion summer leagues or working a full-time job to help pay for college?

And don’t give them that crap about “You have your priorities mixed up”. Some kids flat out can’t train 5-7 times per week. I personally had to work 3rd shift at Home Depot to pay my bills, as well as take summer classes and babysit my two younger sisters during my summers. We tend to forget that just because school is out, they still have lives to live or pre-existing commitments to keep them alive and on path.

Everything is flexible. Meeting times, deadlines and even dieting. I’d love to see more programs focus on the QUALITY of their summer training, rather than just giving them busy work so they don’t go the beach or sit around all day. There’s nothing wrong with structure, but remembering what it was like for you during those years could help your incoming testing results and preseason injury rates.

Sin #5: Lack of Proper Exercise Descriptions or Tutorials

So you want them to do YOUR program, but you’re not willing to properly teach them?

People have a wide variety of learning styles. Most people simply can’t read an exercise description and leave feeling “I got this!” Videos, pictures and even some “common mistakes” can properly prepare the athlete to avoid injury and get them on the right path, towards the right place.

If you’re not willing to shoot an entire exercise video library, no worries. Find someone who already has and who teaches it similarly to you. No sense finding some random Youtube video and telling them to do it “kind of like this”. Note: Don’t ever send an exercise description video through this guy’s collection.

Sin #6: Maxing Out, On Anything and Everything 

bad-powercleanWhether or not you actually taught them how to perform your exercises to your standards, do you really want to max them out? Often and without proper supervision?

I often tell the parents of our athletes that training with us should be two fold a) a slow-cook process and b) a long term deal. We should be mastering the basics before moving onto the bodacious. And we should look a little further down the developmental process and ask ourselves “How can I keep this athlete functional for sport and resilient for the long run”. More importantly, what is the point of maximum testing during pre-season camp when most sport action does not even come close to the force/velocity curve you’re asking them to test at? Unless time is not an issue (which it hardly isn’t), true testing should come down to one thing: athletic performance on the field. Which brings me to my final point….

Sin #7: Faulty Fitness Test Programming

As my role has shifted from football sports performance to primarily female olympic sport athletes, I have taken a new appreciation for fitness test programming. However, what I absolutely hate is the following:

  • Expecting them to run a high level conditioning test, for a high level conditioning team
  • Not taking into consideration proper goal times for the level of athlete you have
  • Throwing together random energy system work, in no logical sequence and saying it will help them pass

If most of your team fails their returning fitness test, whether it be shuttles, repeat 110yd variations or “timed runs”, shouldn’t you evaluate your programming and preparation? The easiest way to pass the test is to prepare for the test. Breaking it up into different blocks of emphasis via intensity and effort is a no-nonsense approach that keeps them not only accountable, but safe and productive.

If they keep failing at a certain point during the test (e.g. beep test), then help them break through that threshold. Time up the duration of that specific shuttle and be relentless with your assistance. If there’s one thing we know about sport coaches, it’s that they want them FIT. Whether they care about the weight room or not, our athletes move FIRST and lift SECOND.

bent-overIn closing, if we want people to respect us for what we are and what we’ve done to do what we do (sports performance specialists, master’s degrees, national certifications and continuing education), we can’t make ourselves look like typical meatheads or gym rats. Across the board, we have to take a better approach to personal accountability and understand that what we really say or do, matters.

So before you check in on your athletes or prepare for their arrival back onto campus, just remember that somewhere, someone, is taking your words for exactly how you wrote them, word by word, instruction by instruction.

And when they do arrive back on campus, will they be ready for you?

Or the trainer?

20 Apr

Last week, I discovered an article on the forum of my PN Level 2 certification discussion board. I shared it online and was amazed to see how many likes, favorites and retweets I did NOT get. Now, don’t get me wrong. I’m not expecting record breaking organic reach, but with who I’m “friends with”, I was almost convinced more coaches would relate to the article as I felt it really hit home for many of us coaches.

If you missed it, please give it a quick read here.

Are you in a cult?

I was so compelled by this piece that I felt I needed to address this head on with today’s generation of coaches. Essentialism versus traditionalism, expected versus challenged, healthy versus sick. I think it’s time to confront this once and for all.

Are you a member of OVERKILL?

Admit it. At some point or another, you’ve taken pride in being the first one in the office. You’ve set your alarm to unthinkable times just to get an advantage over the others.  You took pride in working more than everyone else. You hustled for any type of slight edge, over your competitors and sharp enough for your superiors to notice.

Or maybe you were the one in charge? Expecting your staff to be there before you and leave after you? Making them suffer and “pay their dues”.

Low man on the totem pole. Work the most, get paid the least. Ahhh, the American strength coach dream.

So, you sit back and play another game of Solitaire, read another news story on, or get back to that stupid Crossfit fail video your buddy sent you last Monday.

Away from your spouse. Away from your kids. Away from your health.

I admit I too was a member of the “overkill cult”. Proving to my superiors that I had what it took to work 14-16 hour days, five-seven days per week, months at a time. I’d volunteer for jobs, activities, and extra hours just to keep busy. Or I’d sit in a concrete cubicle in the bottom of the athletic center just because I felt I had to “be there”.

I felt it was disrespectful if I didn’t. As if I didn’t earn the right to sleep in, or grab lunch with a friend. Hell, maybe stay up past 8pm once in awhile and catch a TV show with my fiance.

I was wrong. So wrong…

But there’s no such thing as work-life balance.

I continually strive to find some sort of “balance” between work and life. While I know there isn’t an actual formula or block schedule of success, it’s always interesting to see how much I can get done, with less and less time as the years go by. Responsibilities add up, priorities get shifted and when it’s all said and done, we do more because people expect more.

double-dareShouldn’t we expect more of ourselves?

First marriage. Then a kid. Then another. Pretty soon, my family and I will be auditioning for a physical challenge on the Return of Double Dare. Life is happening and I need to make sure I’m not only there for it, but I’ll CONTINUE to be there for it.

A great friend and colleague of mine, Coach Brett Bartholomew of Team EXOS said the following:

Screen-Shot-2015-04-20-at-104654-PMCould the truth be anymore clearer?

What’s wrong with answering emails on a tablet while your infant daughter sleeps next to you on the couch?

Or work on that summer program at the local cafe where the wifi is free and refills are only 59 cents.

Or most importantly, what’s wrong with doing a GREAT job, elsewhere, at another time, with someone else around?

As I’ve shifted from the university/organization setting into the business world, I’ve dramatically altered my time management for not only myself, but for our staff as well.

  • Do you have a project due? Good. Get it done. I don’t care when or where.
  • Nice day out? Great. Go spend it with someone you care about and be back before the next group.
  • Family in town? Awesome. Why don’t you leave or come in a little early so you can spend some real time with them so they don’t have to sit in your apartment waiting for you to come home. 

Have you ever counted out how many people truly retire from the field of strength and conditioning?

I’m not talking “former coach turned equipment salesman or consultant.” I’m talking 100%, 6am whistle blowing, multiple session grinding, strength coaching until the golden age of retirement.

I have. It’s not many…at all.

So you want to do this for the rest of your life?

Here’s some advice…

Learn when to speed up, slow down and simply STOP. It’s about changing gears, when you need to, as often as you need to.

And it’s about doing your job to the best of your ability with the time you have.

Not from the time you have to steal from those around you.

06 Apr

Dear Distracted Dad,

Yeah, you! That’s right you! Is that Facebook newsfeed update so important that you can’t put it down for the next 30 minutes and spend some time with your son?

Or what about you? Yeah, the one with the kid jumping all over that couch without any regard for other people’s things at this birthday party. That “tweet” or quick check on Instagram needs to be done right now?

Seriously man, where are you priorities? These are called “moments” for a reason. They happen briefly, occasionally from time to time and will be gone before you know it. Then, one day, you’ll wake up, in a ditch, down by the river and you’ll be begging your kids to spend time with you, that is of course, when THEY have time.

So, put your phone down. Shut it off. Airplane mode, I don’t care. 

Just be here…now…without any distractions…please. Those emails, texts and social media mayhem can wait…’til later.


 A Devoted Dad


I’ve been meaning to write this for a few months now. After an awesome Easter weekend back home in Massachusetts with family and friends, I was determined to finish my thoughts on my keyboard after constant reminders on the freeways throughout our journey. 

Ever notice the signs these days in big, bright letters listing reminders like “distracted driving kills” or “you text, you pay”? As a frequent visitor back home to New England, I feel like I’ve seen them all. They used to talk about drinking and driving or stopping for a rest, but now I feel it’s everything related to avoiding distractions, or else. 

Have we become so focused on everything else, we forget about what’s going on now?

Call it multi-tasking. Doing too many things at once. Not paying attention. Day dreaming, whatever. All I’ve noticed is that when we allow ourselves to try and take care of so many things at once, nothing awesome comes out of it. The old adage that a “jack of all trades can be the master of none” holds true, especially when it comes to family.

Hi. My name is Adam and I’m a distracted dad.

I don’t mean to be. It’s never my goal to answer emails, start a project, work on the website, design a program, check business operations, write down an idea (or six) while playing basketball with my toddler son or giving a bottle to my newborn. I’m not looking for an excuse to get out of playing monster trucks or memory, it just happens. I get sucked in to the notifications and vibrations from my iPhone and run to it, as if it were a damsel in distress in the highest part of the castle amongst a fire breathing dragon…

“It needs me!” I tell myself. “If I don’t take care of it now, it’ll just haunt me the rest of the day.”

But, that’s not really true. I shouldn’t allow that email, text or small to do item affect my special time. Something so simple can wait…can’t it?

If I CHOOSE so, yes.

So why admit to this fault? Maybe it’s a call to action for all of us termed “fitness professionals”. Business owners, strength coaches, personal trainers, physical therapists, all of you. We never leave work at work because guess what? Our work is our life. We love it! It’s what we do that defines most of us. For us, it’s more than lower body-fats, higher predicted maxes and optimal training loads. It’s about impact. About making a difference in someone else’s life through (insert fitness/training/working out label here).

But at what cost? And to whom does it affect most?

image2There were two instances that really inspired me to write this post. One was during a “parent and me” soccer class that my son Cody and I were participating in this past winter. During these types of classes, I shut my phone off, put it in the car and give my son my full, undivided attention. It’s me, him and the challenge of learning how to dribble, trap and score, all at the experienced age of two.

Another dad, well he didn’t do what I did. He talked on his phone the whole time, not listening to the instructor or helping his son learn the fundamentals. He then got mad at him for not paying attention and acting up and pretty much embarrassed him and his family while we all watched and waited for our turn.

Are you serious?

Or there’s the time where I go to “Messy School” every Tuesday and bring my kids to the town recreation center where they can crawl/run around and play with everything imaginable. Play doh, magna tiles, race cars, blocks, anything you can think of. 

image3Some parents, well, they’re “there”. But usually in a corner, on their iPhone or huddled together with their friends, gossiping about the latest news or Pinterest post. And some parents are right in the thick of it, fully mindful of their experience.

I again, put my phone in the car and spend quality time with them distracted only by avoiding collisions between grocery cart races and playing catch. Because I know how crazy life is and for that special time, it’s just us and nothing else. 

I understand. I get it. When you stay at home with your kids for part of the day like me (5am-10am) or most of the day like my wife (10am-8pm), you need a break. You need to talk to adults. You need to have an intellectual conversation about something other than goldfish snacks and potty time. 

But, are we matching up our behaviors with our priorities?

I know I’ve struggled with quality time during what we call “normal business hours”. I think many of us young parents do. Our routines get out of whack, adjustments need to be made and there still lies a feeling of accomplishment when we get something done amidst the chaos of a frantic family. And sometimes, we just need a break. But, most of the time, we need to do better. 

Imagine how much better we’d feel if we really took the time to enjoy what was going on around us?

  • Like when your son goes on his first Easter egg hunt or plays in his first whiffle ball game…
  • Maybe when your daughter crawls for the first time…
  • Or simply, when after a long day of writing, texting, emailing, coaching, training and cleaning, your soul mate lies exhausted on the recliner waiting for you to get home just so you can “talk”.

So, if you’re like me and doing a million things at once, maybe it’s finally time we just slow down a bit. 

Prioritize when things need to get done. Remember when work is work and play is play. Set time away specifically for family, faith and friends and not let anything come between it.

And focus on one thing at a time and marvel at its beauty and awesomeness.

Because one day, we won’t be coaching or working out. We’ll be sitting there…thinking and reflecting about everything over the years.

And when that time comes, I want to be reassured I’ve got a lot of memories to relive and rejoice about.

I hope you will too.


A “Determined” Fully Devoted Dad

18 Mar

One of the most sought-after qualities of any coach is being honest with yourself. Being able to understand the big picture in a cut-throat, ego-driven profession is an attribute rarely seen among coaches. I made the decision to join Bobby Smith at Reach Your Performance Training. A decision that was made easy knowing the importance of the impact I could have on athletes regardless of sport or level…

To see the video interview and read more, click below.

Interview with Elite FTS

Thanks again Mark for the opportunity to talk and learn!

13 Jan

The bags are packed, the stories been retold and new connections are on the horizon. As I sit with my family of four returning back from yet another awesome NSCA Coaches Conference representing RYPT and the YSCC, I remember how great this week has been, connecting with former interns, mentors and friends as well as meeting so many great people. Hearing all their experiences and stories certainly makes me feel proud that they have come so far but yet even more excited for them to experience the real challenges ahead and how they will respond to them.

  • Like balancing time between coaching and your spouse…
  • Or managing both a business AND a family…
  • Maybe moving yet once again and starting over, without a guarantee in sight…

A common theme I continued to hear from old faces and new dealt with the future, the uncertainty, the “Boogeyman” of the unknown. Whether it was college coaches flirting with the idea of leaving the sacred NCAA or an up and coming young coach seeking out advice on a new opportunity, the smell of fear was as pungent and rancid as ever.

I was a magnet to all of their questions, concerns and fears, and I couldn’t of been more humbled and honored to hear them.

I guess it makes sense. Since I’ve graduated from Springfield College in 2006, I’ve lived in six states from coast to coast, worked with six successful organizations, and held seven different positions from the professional rankings to the private sector.

I even married the love of my life, started a family of four with two beautiful children who can do this and even purchased two homes along the way.

I’ve gotten in and out of credit card debt, lived in Craig’s list ad rented rooms and garage apartments (twice), and ate nothing but cans of tuna fish and Muscle Milk protein bars.

And, at this point in life, I’ve never been happier.

So how can you sleep a little bit better at night and throw out the fear of the unknown?

Believe in the power of N.O.W.

Years back when I was at a crossroad in my life, I met with a leadership coach to help provide me clarity on the decisions and experiences going on at the moment. I was newly married, recently found out I was going to be a father and struggling to find inner peace and belief that everything would work out.

A summary of the breakthrough meeting went like this…

Him: So, what’s your biggest fear? What’s holding you back from making this decision?

Me: I guess it’s just the fact I don’t know if it will work. It’s a giant risk, something I’ve never done before and I’m scared that I won’t be able to provide for my family.

Him: So, you’re telling me that with all those degrees, all those certifications, all those life experiences, regardless of what happens, you WOULDN’T find a way to provide for your family? You would simply sit there, lose your home, let them starve and suffer in the inevitable failure? You wouldn’t work an extra job? Hustle around the clock knowing you had to do whatever it took to keep your family together?

I-can-I-will-I-mustAnd that’s when the light bulb exploded and I felt like this

From that moment on, I knew that no matter what happened in the coaching or business world, nothing would stand in my way to take care of what matters most; my family. That moment is when I decided to do it N.O.W.


There are a lot of things that are going to happen that you simply cannot control.

  • The weather.
  • The economy.
  • The football plays being called.

It’s a sad truth, but in today’s world, there are no guarantees.

  • No promise your marriage will work.
  • No guarantee the business will make money.
  • No contract clause that will tell you your job is safe.

So why hold yourself back? Why allow what COULD happen get in the way of what WILL happen?

Imagine not pitching an amazing idea for your team or department because of the cost or logistics involved.

Or not taking a head coaching position because you know there is no way you’ll be successful there and it’s a dead end job.

Or starting a business from the ground level because you’re scared it will just stay in the red and suck you dry?

As we get older, we only lose more time and add more responsibility, so if we don’t make time for it N.O.W., when will we ever?

The temperature will change, the economy will crash and your head coach will probably be mad at you for something anyways, so why worry?

Why act in terms of maybes and possiblys when you should be acting with absolutelys and definitelys?

So, do yourself a favor and make a decision based off what you do know. That you’re a committed, dedicated and relentless pursuer of success and won’t allow anything or anybody get in your way of achieving greatness.

There’s No Other Way!

25 Nov

The leaves have fallen, the temperature has dropped and soon enough, a new beginning will come from another season’s end. I look back on the past season of performance and play and learn from our experiences to prepare for the next round of training. From new athlete sign-ups to the return of our college athletes on holiday break, I can’t help but feel a sense of accomplishment as we clear the slowest time of the year and enter into the eye of the storm ahead; winter training.

This past weekend, I was able to watch a local soccer team of ours compete in their third state championship in three years. It’s a team that made a commitment three summers ago to prepare themselves for more than the regular season, but for post-season play and beyond. Instead of running “captain’s practices” two weeks before their pre-season began, they trained HARD at 7am, three days per week all summer in a facility with no air conditioning but filled with passion, enthusiasm and high expectations. And when the season was over, they would reinvest themselves back into the program for winter and spring training, combining their efforts in the gym with local soccer clubs and regional tournaments and invitationals. It was and always will be our very first team at RYPT and win or lose… we know it’s more about the “doing” than the “ending”.

Despite a 1-2 record in the state championship, the level of achievement these athletes accomplished is truly remarkable. With great technical and tactical coaching, superior senior leadership and team accountability and a commitment to getting better off the field, it’s to nobody’s surprise that they made it this far, at least it wasn’t from my vantage point. Injuries will happen, game strategies will change and people will have two choices to make; step UP or step OUT. I expect our athletes to do the former.

But during this time, I see that our seniors come to the realization that they either will never play or it will never be this “fun” again. What are they supposed to do with their lives now? For years, they’ve defined their schedule by their sport of choice, committing themselves to countless hours of training and competition. How can they simply move on or wait until the next step magically appears?

Quite simply, what do they do when they reach the end of the road?

You remember that feeling, don’t you?

  • what-nowWhen you finally realized you weren’t putting on that jersey ever again…
  • When you wouldn’t be singing that victory song in that locker room after another big win…
  • Or set foot on that field where you spent so much time preparing, practicing and performing in front of family, friends and teammates…

What happens when it’s all over? Do you define your success by what lies at the end of the road or what happens ON the road?

A great lesson I learned early on in my career comes from one of the best books I have ever read on coaching and life called “Make the Big Time Where You Are” by Frosty Westering. In one of the chapters, Coach Westering talks about what success really is.

You know… The normal characteristics of championships like undefeated seasons, diamond rings and gold embossed plaques, right?


I mean, isn’t the goal to reach the end of the road and win the last game of the year as beautifully put by Brad Pitt in MoneyBall?

Maybe, but that depends on who you ask. And if you’re asking me, I’ve got a small confession to make…

During my full-time coaching career in college and the NFL, I never was a part of a winning season…

Ouch. Does that mean I’m a loser because the teams I was associated with had more losses than wins?

winnerI would hope you would agree with me and say No.

But is success really what’s at the end of the road?

Shouldn’t it be the road itself?

Think about it, have you ever accomplished so much only to be let down at the end of the road when it didn’t go your way? Work so hard only to come just a little short and feel like all your hard work went to waste?

  • Like losing in the playoffs?
  • Getting hurt?
  • Missing a bowl bid?

Or maybe you wrote a cycle that simply didn’t work at the end during performance testing?

Or institute a new training method for your team, only to see numbers decrease and motivation come to a complete halt?

I have. And it sucked. But I learned from it and realized if we weren’t enjoying the process itself, the product wouldn’t really matter anyways.

So, if you have athletes that might feel a little disappointed how their season and career finished, get them to remember a few things…

  • Like the goofy photos they took on the bus of underclassmen sleeping just to post on Instagram to snag a couple hundred likes.
  • Or the PR’s they set in the gym year after year, pushing themselves to be better.
  • Or the team dinners, freshman skits and super top secret stories from the locker room that they’re dying to tell someone else about.

But most importantly, get them to remember the fact that they MADE IT to the end of the road!

Because in the end, we’ll all remember the score but we’ll probably talk more about the Saturday nights, away trips adventures and the fact that we made it…

THAT far, THAT year with THAT team.


Thank you to Shore Regional Girl’s Soccer for the inspiration to write this…#stayRYPT